The Ministry of Electronics and Information Technology (MeitY) notified the amendments to the IT Rules, 2021, on Tuesday. The fresh rules focus heavily on artificial intelligence (AI)-generated content and deepfakes, bringing more flexible labelling guidelines for AI content and stricter takedown timelines for inappropriate media and deepfakes. These new sets of rules…​The Ministry of Electronics and Information Technology (MeitY) notified the amendments to the IT Rules, 2021, on Tuesday. The fresh rules focus heavily on artificial intelligence (AI)-generated content and deepfakes, bringing more flexible labelling guidelines for AI content and stricter takedown timelines for inappropriate media and deepfakes. These new sets of rules…  ​ ai