Apple is expected to employ an “aggressive pricing strategy” for its rumoured iPhone 18 Pro Max and iPhone 18 Pro models, according to a research note from market analyst Jeff Pu seen by 9to5Mac. This hints that the Cupertino-based tech giant could either keep the prices of the two smartphones unchanged from their predecessors or increase their prices marginally. The …​Apple is expected to employ an “aggressive pricing strategy” for its rumoured iPhone 18 Pro Max and iPhone 18 Pro models, according to a research note from market analyst Jeff Pu seen by 9to5Mac. This hints that the Cupertino-based tech giant could either keep the prices of the two smartphones unchanged from their predecessors or increase their prices marginally. The …  ​ mobiles