The NY Times has a profile of John Ternus as a possible successor to Tim Cook that has a number of ridiculous lines; it’s quite bad, but this is one of my favorites:

Apple has had many small hits under Mr. Cook and continues to be one of the most profitable companies in the world. 

Goodness! I would love to have a hit someday as the small as the ones Apple has had under Cook. Apple Watch sells more than the entire Swiss watch industry. Airpods are the most popular headphones in the world. Their market cap is bigger than the GDP of all but four countries in the world.